Calculate your social media engagement rate instantly using any of the five standard formulas. Enter your numbers, pick a platform, and get your rate with a benchmark in seconds. No login required.
Formula
(Engagements ÷ Reach) × 100 · best for organic content
Platform
Likes, comments, shares, saves, and replies
Unique accounts that saw the post
Enter your numbers above to calculate your engagement rate.
Not sure which formula to use? Read the full guide on engagement rate formulas and benchmarks
Average engagement rates by platform across all industries, 2026.
| Platform | Average | Good | Excellent |
|---|---|---|---|
| 3% | 4–5% | 5%+ | |
| Instagram Reels | 2.7% | 3.5–5% | 5%+ |
| TikTok | 1.5% | 3–4% | 5%+ |
| 0.8% | 1–1.5% | 2%+ | |
| YouTube Shorts | 2–3% | 3–4% | 4%+ |
Accounts under 10k followers typically see 2–3× higher rates than these platform averages. Read the full guide for context on audience size and what the number actually means.
Smaller accounts naturally see higher engagement rates than larger ones.
Under 10,000 followers
4–8% is strong. Smaller, more connected audiences engage at much higher rates.
10,000 – 100,000 followers
2–4% is solid. As reach grows, the rate naturally spreads thinner.
Over 100,000 followers
1–2% is normal. Above 3% at this size is exceptional.